"Perhaps the bravest brand idea of the week was Miller Genuine Draft's decision to launch a seltzer—all the way into outer space. The campaign from Mischief pokes fun at the trend of beers releasing hard seltzer extensions in an effort to reaffirm Miller’s own status as a true brew brand. Never mind that its parent, Molson Coors, has invested heavily in the hard seltzer space, with brands like Vizzy Hard Seltzer, Coors Seltzer and more."

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