Dec 6, 2022

US Ad of the Day: Netflix and Outback Steakhouse invite fans to murder their hunger

Netflix and Outback Steakhouse have teamed up to promote two onions. Yes, you read that right.

The streaming giant and the popular restaurant chain are serving up a frighteningly hilarious spot designed to generate hype around the forthcoming debut of Glass Onion: A Knives Out Mystery – the Netflix sequel to Rian Johnson’s wildly popular 2019 film Knives Out – as well as Outback’s ever-popular Bloomin’ Onion appetizer.

“It is in Outback Steakhouse’s nature to bring our guests exciting and over-the-top experiences,” said Danielle Vona, senior vice-president and CMO of Bloomin’ Brands, in a statement. “Given that Glass Onion is a twist on the classic murder mystery film, in collaboration with Netflix we had ambitions to bring to life a partnership that would complement the film’s narratives of subverting expectations. Something different. Something unexpected. Something comedically dark.”

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