When we look back on 2022, we’ll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few.

But if this year’s crop of beloved ads reflects any singular theme amongst today’s brands and creatives, it’s the willingness to go out on a proverbial limb.

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