Jun 27, 2022
Reddit's First National TV Campaign Encourages You To 'Find Your People'
Editor's Pick
Reddit invites consumers to “Find your people” in its first-ever U.S. TV campaign.
The integrated campaign, part of a broader North American push, was created out of R/GAand showcases the social platform’s ability to bring together people with niche interests.
The TV ad, directed by Pete Marquis of Strike Anywhere, depicts people sharing ideas that draw blank stares or unhelpful responses from those around them: a man muses over s a shower thought to his partner, who simply walks away; a woman worries about her dying plant, so her roomie coldly suggests she “get a new one”; a cosplayer gets called a “role player” by his significant other. Copy on the ad offers reprieve through Reddit threads: “r/ShowerThoughts,” “r/PlantClinic” and “r/Cosplay.” The spot ends with the cosplayer finding community in r/Cosplay. “My people get me,” he murmurs.
Read the full article.