Pepsi’s pursuit of its role in food is accelerating. The brand today is releasing a rough and stylish film showing pizza delivery vehicles being followed around Los Angeles by a rubber-burning blue sports car, which pulls up behind them and hands over Pepsi at the same time the pizza arrives at a consumer’s home.

“Pepsi Chase Cars,” from BBDO, is meant to remind pizza lovers that their next pie should be chased with a Pepsi. The creative comes off with considerable grit, with grainy door-cams and dash-cams capturing moments of conflict, set to “Startafight” by rappers Joey Valence & Brae. One flipped bird and two expletives are bleeped out.

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