Always hot to bake news hooks into its marketing campaigns, Mondelez's iconic Oreo brand is embracing the resurgent UFO craze in a big way.

Later this month, the U.S. government is expected to release a report about extraterrestrials visiting Earth, or not visiting Earth, or something. So, Oreo launched a multi-pronged response to any impending cosmic threat, or galactic convergence—or whatever.

First, the brand asked its Twitter fans which cookie/milk combo would make the best "offering" for snack-starved ETs preparing to land.

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