"A homeowner in Atlanta looking to sell will receive an all-cash offer from Opendoor via the company’s first-ever live Super Bowl commercial. The transaction will go down during halftime.

"'To our knowledge, selling a home live during the Big Game halftime is a first,' says chief marketing officer David Corns, adding that the ad will 'show consumers in real-time just how easy and simple it is to sell your home with Opendoor.'"

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