Since the NFL doesn’t permit its active players to endorse alcoholic beverages, Coors Light has once again come up with a clever work-around promotion.

“This was another fun campaign with the MVP himself,” Marcelo Pascoa, vice president of marketing for Coors Family of Brands, said via email.

In last summer’s ad, Kansas City Chiefs quarterback Patrick Mahomes promoted a Coors-brand flashlight called “The Coors Light” instead of Coors Light.

Well, this year, Coors Light came up with another amusing play on words. On Thursday morning Mahomes introduced the “Coors Light Bear.”

Read the full article.