Mar 16, 2023
Ilana Glazer and Miller Lite Turn 'Sexist' Beer Posters Into Fertilizer in New Ad
Comedian Ilana Glazer doesn't want any more funny business in the beer industry.
The Broad City star is working alongside Miller Lite to dispose of old beer advertisements that objectify women and turn them into something useful: fertilizer.
For the "Bad $#!T to Good $#!T" campaign, Miller Lite is collecting old beer ads and posters (from their own brand and other beer companies) to dispose of them in a useful way. The "bad $#!T" posters are being turned into literal "good $#!T" by composting them into fertilizer that will be given to female hops farmers. Then, the hops grown from the fertilizer will be donated to over 200 female brewers and make about 330,000 beers.
In the campaign's commercial, Glazer walks through a museum of beer history and talks about how women were among the first beer brewers. "How did the industry pay homage to the founding mothers of beer? They put us in bikinis," she said in the video while standing beside posters from Miller Lite, Coors Light and other beer brands showing women in skimpy outfits and provocative poses.
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