Dec 13, 2023

How Tubi Tricked Super Bowl Viewers With Its Devious Interruptions Ad

Parlapiano described the execution as a “playful hack” and said the brand wasn’t overly worried about seriously confusing viewers.

“It was intentionally so short and fun that it quickly alleviates any real concern,” she said. “Internally, we all saw it for what it was: a brilliant engagement hack that further shows our creative capacity and brand personality.”

“We wanted to do something simple that stopped people in their tracks while also serving as a product demo,” added Greg Hahn, co-founder and chief creative officer at Mischief. “Having the Fox Super Bowl LVII announcers be a part of it to make it feel real was something too good to pass up.”

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