Fresh out of the men's aisle comes Eos, introducing its UltraProtect shaving cream line with help from Mischief @ No Fixed Address.

Tagged "Unmanhandle Your Face," a pair of :30s unfold pretty much the same way. A guy innocently picks up some Eos shaving cream. It's knocked from his hand by an American Psycho-looking dude—dressed in American Ivy business casual—who proceeds to describe what a "real man's shaving cream" is like.

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