"People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands’ Anytime Fitness encourages just focusing on the basics that will make life a little better.

The 'Train for Your Life' campaign from agency Mischief @ No Fixed Address launched with two hero spots. One shows a personal trainer guiding a man through weight lifting exercises with encouraging mantras like 'I will not break a sweat when I take the stairs' and 'I will be able to open the jar of pickles.'"

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